Cloud Workshop: Production & MAM Workflows

Monday, December 11, 2017
Location: Morgan Suite, Second Floor
10:00 a.m. – 12:00 p.m.

For the third consecutive year, the SVG Summit will feature a Cloud Workshop, which will focus on cloud-based production and media-asset–management workflows currently being deployed by sports-production organizations. This seminar aims to provide Summit attendees with insight into how the cloud, virtualization, and microservices are dramatically transforming the entire video-production ecosystem and will include a trio of case studies followed by a panel addressing Best Practices in the Cloud.

Time Session
10:00 - 10:15 a.m.

Welcoming Remarks

10:15 - 10:30 a.m.
Sponsored by:

WTA Media Case Study: First Service! How WTA’s Asset-Distribution Platform for Broadcast Partners Increases Efficiency & ROI

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High costs associated with creating program assets mean that production teams are looking to gain maximum exposure from the content they create to generate the greatest return on their investment and promote their sports as far as possible. This case study looks at how WTA Media’s broadcast partners can now access a huge range of supporting content to augment their live and near-live broadcast programming through Imagen’s feature-rich, self-serve video portal. This ‘one-stop shop’ delivers a combination of free and restricted access to exclusive interviews, player profiles, shoulder programming and tournament information. Usage analytics provides insight into engagement levels and helps WTA Media plan more effective content for future tournaments.
Louise Lawler, WTA Media, Series Producer/Director

10:30 - 10:45 a.m.

NASCAR Productions Case Study: How Combining the Cloud and Machine Learning Creates a Recipe for Success

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Major sports broadcasters, leagues, and content creators have begun leveraging AI and machine learning to streamline their operations, as well as enhance their ability to tell the story and manage their content. By leveraging TensorFlow – open-source machine-intelligence software capable of running on local resources and/or major cloud platforms – NASCAR Productions is developing robust, extensible in-house tools capable of detecting types of cars, logos, faces, and more. In this overview, learn how combining machine learning and the cloud can take your operation to new heights.
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production and New Media Technology

10:45 - 11:00 a.m.

NBC Sports Case Study: In the Cloud From Rio to Korea – and Everything in Between

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As the 2018 Winter Olympics approach, NBC Olympics will once again be tasked with with connecting its on-site operation in PyeongChang with its Broadcast Center in Stamford, CT, as well as multiple facilities across the U.S. in order to exchange content. Learn how NBC is continuing to build out this cloud-based ecosystem following the successful 2016 Rio Games and how these multi-site-production workflows are being deployed across its various sports properties.
Jim Miles, NBC Sports/Olympics, Director, Digital Workflow Systems

11:00 a.m. - 12:00 p.m.

Best Practices in the Cloud: Virtualization, Microservices, and the Changing Face of Sports Production

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Cloud-based technologies are changing the entire video-production ecosystem from storage and editing to encoding and transcoding and beyond. Sports-production leaders give an inside look into how cloud-based workflows and virtualized infrastructures are changing the way they create content and do business.
Moderator: Jason Dachman, SVG, Chief Editor
Nick Ashwin
, Imagen, Director of Business Development
Ammar Latif, Cisco, Technical Solutions Architect, GSP Media Sales
Jim Miles, NBC Sports/Olympics, Director, Digital Workflow Systems
Rich Wilson, Cloudian, Systems Engineer
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production and New Media Technology

12:00 - 1:00 p.m.