Don Sperling

New York Giants Entertainment, VP and Executive Producer

In 2007, Don Sperling was named VP and executive producer of Giants Entertainment, the media, events, programming, and production arm of the New York Football Giants. Sperling oversees all television, radio, digital and social media, publishing, creative services, events, and game day stadium event presentation. Sperling was formerly the president of D&L Media, a full-service production, development, and consulting company, specializing in new media and digital strategy across all platforms, branding, live events, television and film production, broadcasting, entertainment, news, sports, and media training. Sperling was SVP and executive producer of NBA Entertainment for fifteen years. He was responsible for the overall branding, development, programming, promotion, and creative direction. Sperling also fostered the NBA’s global success and expansion. The NBA became the largest producer and broadcaster of sports programming and digital media worldwide.

Sperling created and developed NBA Inside Stuff, NBC’s and now ABC’s extremely successful and longest-running weekly sports and entertainment show airing fifty-two weeks a year. Inside Stuff is recognized as the innovator of sports entertainment programming aimed at the teen demographic. He also helped develop the NBA’s award-winning “I Love This Game” image campaign, public service announcements, and a wide array of promotions.

Prior to working at the NBA, Sperling worked as a producer and writer in the News and Sports Department at CNN. He also worked for CBS News, NBC, WCBS-TV, and IBM. Born and raised in New York, he and his family reside in the metropolitan area.

Featured in:
Venue Production Workshop
Tuesday General Sessions: State of the Industry

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