Jeff Jacobs

Viacom Global Entertainment Group, SVP, Production Planning, Strategies, and Operations

Jeff Jacobs is the senior vice president of production planning, strategies, and operations for the newly organized Viacom Global Entertainment Group. He also leads initiatives in support of the Music and Entertainment Group’s strategic priorities, including content development, production and distribution, cross platform opportunities, and digital growth. Jacobs concerns himself with the business of production and focuses on emerging technologies, network synergies, and production operations.

Jacobs was formerly vice president and executive in charge of production for MTV: Music Television. He has been with Viacom and MTV for ten years having joined the network as the coordinating producer of MTV Sports. Jacobs draws on his years of experience in television and multi-platform production to contribute to the creation and execution of a variety of the company’s strategic opportunities. Prior to joining MTV, Jacobs was with NBC’s Olympic Division where he ran much of NBC’s Olympic production operations in Sydney and Salt Lake City. He grew up at NBC Sports, starting out as an intern and later working a variety of roles from stage manager to associate director and production manager of several Super Bowls, NBA Finals, and sporting events worldwide.

Jacobs is constantly on a quest to discover the latest technology enabling new creative heights and higher levels of production. Also, he is developing strategic alliances with potential broadcast, social, SVOD, technology, and digital partners. Jacobs considers executive producing “RE-ACT NOW, Music Relief Telethon” for New Orleans as one of his proudest control room moments, and has been able to develop tentpoles and mega-programs like the Video Music Awards from one-night shows into week-long programming events. He takes pride in the pro-social work he is able to take part in, including MTV’s “A Thin Line” addressing texting abuse among teens and GYT, the “Get Yourself Tested” campaign.

Jacobs is the quintessential New Yorker having been born, raised, schooled, and has lived within the five boroughs all his life. He is a six-time Emmy Award winner, a Directors Guild of America member, a member of several non-profit boards including the Sports Video Group, and very active in the community.

Featured in: Tuesday General Sessions: State of the Industry

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