Salli Frattini

Sunset Lane Entertainment, Executive Producer

Salli Frattini has forged a successful and enviable career producing network and digital premieres of pop culture firsts, live events, live streams, and scripted series for new media and entertainment properties including MTV, VH-1, Google and YouTube, ABC, Disney, BET, Amazon, NBC Sports, Nickelodeon, and more. She was the first woman to executive produce a Super Bowl half-time show and her unmatched credits include the MTV Video Music Awards, MTV Movie Awards, YouTube Creator Summit, BET’s Black Girls Rock franchise, Radio Disney Music Awards, and the newly launch CPTV series “Harmonies for Healing: Under the Streetlamp”.

Salli Frattini is known for creating engaging content experiences across all platforms and the ability to manage and communicate complex projects. Whether acting as a consultant, show-runner, or executive producer, she cultivates a diverse and collaborative environment with production teams, talent, technology, networks, and the various partners involved.

In 2008, Frattini launched Sunset Lane Entertainment (SLE) with the production of the first-ever livestreamed entertainment special on YouTube, "YouTube Live!" The company continues to grow its development slate and the portfolio includes specials, series, award shows, sports, and entertainment properties.

Recently, Frattini executive produced the CPTV series, Harmonies for Healing: Under the Streetlamp, and a web series about young girls empowered by STEM called Project Upgrade. SLE produced the Meredith 2018 BrandFront event and the YouTube Creator Summit – bringing together 150 of YouTube's top creators; comedy specials such as College Humor’s “Comedy Music Hall of Fame” for IFC, as well as Eastern TV's “Love & Hip Hop Live: The Wedding” for VH1. Frattini produced “YouTube OnStage Live from the Kennedy Center,” which streamed live on YouTube, and was a consulting producer on TNT’s “State Farm's Neighborhood Sessions” featuring Jennifer Lopez.

Other shows and specials include the “Style Awards” for the Style Network; Nickelodeon's “Kids Choice Award Red Carpet” Special; BET’s now annual franchise "Black Girls Rock" Awards Show; the BET SOS for Haiti Telethon; YouTube Play, a biennial of creative video that showcased the best unknown online video talent in partnership with the Guggenheim Museum, HP, and Intel; and The Webby Awards, a 2011 live stream of the leading awards show to honor excellence on the internet.

At MTV, Frattini oversaw shows such as the MTV Video Music Awards, MTV Movie Awards, the first ever Sports and Music Festival, MTV's Video Gaming Week, Spring Break, as well as network and sponsor partnerships for MTV’s foray into Olympics coverage with NBC. As the SVP, executive in charge of production and executive producer, Frattini was responsible for many of the channel's groundbreaking initiatives including the launch of the MTV Times Square Studio.

Frattini supports numerous non-profit organizations, including Women in Film and Television, Women in Sports, Playing for Change Foundation, Special Olympics, and Wilton Community Response Team. SLE is an environmentally conscious company. Sunset Lane Entertainment is certified as a women-owned business enterprise by NYC Small Business Services.

Featured in: General Sessions: Remote Production Tech (Monday)

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