Sports Content Management & Storage (SCMS) Workshop

Monday, December 11, 2017
Location: Gramercy Suite West/A, Second Floor

1:00 – 4:30 p.m.

The Sports Content Management & Storage Workshop is designed for SVG members and sponsors looking to learn about the latest developments in media-asset-management (MAM) and storage technology and workflows. This afternoon workshop will feature MAM leaders from major broadcasters, leagues, teams, and vendors offering first hand perspectives and behind-the-curtain looks at their respective workflows. The SCMS Forum is a can’t-miss event for anyone looking to build an efficient content-management and storage/archiving infrastructure, as well as to stay up-to-date on the latest technological developments in this vital industry sector.

Time Session
1:00 - 1:45 p.m.

Building an ROI Analysis: Making Your CFO Understand That Funding a MAM Project Makes Sense

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How can content-management teams get the capital to launch new infrastructure and develop new MAM workflows? What are the benefits of creating business continuity within your organization? And most important, how do you present this to your finance team, proving to them that the expenditures will save costs by reducing staff time investments via efficient workflows? Content-management leaders from broadcasters and leagues detail how they present these investment requests to executives when launching or rebuilding a system.
Moderator: Mark Haden, MLB Network, VP, Engineering and IT
Anne Graham
, Turner Sports Library, Assistant Manager of Media Management
Keith Horstman, NBA, VP, Digital Media Technology
Scott Rinehart
, University of Notre Dame, Director, Broadcast Technology
Bryan Staffaroni, WWE, Senior Director of Media Asset Management

1:45 - 2:00 p.m.
Sponsored by:

MLB Network Case Study: Hitting High-Res Graphics out of the Park with Brian Perkins

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MLB Network discusses how the introduction of high-resolution graphics impacts today’s sports production workflows. It’s not just pretty pictures, but how you set up your infrastructure, display content, and build the graphics that matter.
Presenter: Brian Perkins, MLB Network, Senior Director, IT Production Systems

2:00 - 2:30 p.m.

Virtualization and SaaS: The Changing Face of Your Facility

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In an effort to minimize costly hardware onsite and streamline content-management operations, many sports-media organizations transitioning from single-purpose infrastructure to a more virtualized ecosystem that relies on software orchestration with more and more use of enterprise IT components. Technology leaders and content owners address the potential risks and opportunities in making this dramatic technology shift.
Moderator: Brent Angle, CineSys-Oceana, CTO
David Dukes
, PGA TOUR Entertainment, Senior Director, Technical Operations
Dave Franza, NFL Films/NFL Network, VP, Executive in Charge, Prodution Application Development and Support
Ammar Latif, Cisco, Technical Solutions Architect, GSP Media Sales
Ryan Servant, Square Box Systems, VP, Business Development, North America

2:30 - 2:45 p.m

Networking Break

2:45 - 3:15 p.m.

Keynote Presentation: NFL Films – From the Camera to the Content Producers

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In this behind-the-scenes look at the current production workflow of one of the most iconic sports-content creators of all time, attendees will be given an overview of the processes and tools for capturing, indexing, research, and editing NFL footage in the NFL Films’ state-of-the-art production environment.
Dave Franza, NFL Films/NFL Network, VP, Executive in Charge, Production Application Development and Support

3:15 - 3:45 p.m.
Sponsored by:

Making the Most of Your Content: Analyzing Usage and OS Data To Create More-Efficient Systems

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Sports-content owners are discovering new ways to search and distribute content based on advanced usage metrics. What tools are being deployed — and sometimes built from scratch — to analyze usage data? What data are these systems collecting for analysis? How can AI-based technologies factor into these systems? How is operating-system–data collection being used to optimize and monitor workflows? Panelists take the stage to provide “dashboard” examples of their in-house ecosystems and the metrics they are leveraging to discover and distribute content efficiently.
Moderator: Grant Nodine, NHL, SVP, Technology
Peter Guglielmino
, IBM, CTO and Distinguished Engineer, M&E Industry
Michael Raimondo, PGA TOUR Entertainment, Director, Media Asset Management
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production and New Media Technology

3:45 - 4:00 p.m.
Sponsored by:

Case Study: Finding the Needle in the Digital Hay Stack

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A case study on implementing a Workflow and Content Management system in an environment that generates 30,000 clips every weekend.
Presenter: Michael Drazin, CBS, Director of Technology, Workflow, and Systems Engineering

4:00 - 4:30 p.m

Technology Update: Where Are We Going With Storage?

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Storage and archiving technologies have always been in a nearly constant state of flux, but the speed of innovation has never been faster than it is today. Whether it’s disc, tape, SSD, object storage, cloud, or other bleeding-edge tools, content-management teams must juggle a variety of technologies to create an efficient hierarchal storage-management system. Is hyper-convergence an option? Tech vendors and sports end users discuss the current state of the storage market and what to expect both near and long term.
Moderator: Tab Butler, MLB Network, Senior Director, Media Management and Post Production
Don Browning
, Golf Channel, Senior Director of Media Services
Roger Singh, Hitachi, Global Technical Account Manager, M&E
Erik Weaver, HGST, Global Director, M&E Market Development
Joe Zappala, NBA, Senior Manager, Media Operations and Technology

4:30 - 5:00 p.m.

Cybersecurity: How Secure Is Your Environment From an Attack or a Hacker?

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An overview from cybersecurity experts that specialize in supporting commercial and government clients, along with sports league leaders that are deploying best practices. What are the first steps you can take to protect and secure your IT environment. The discussions will focus on research and development in delivering the art of the possible in cybersecurity.
Moderator: Jason Dachman, SVG, Chief Editor
Roman Bachurski
, MLB, Manager, Information Security
Bryson Bort, SCYTHE, Founder and CEO
Lucas Catranis, Irdeto, Director, Piracy and Cybercrime Management
Greg Notch, NHL, SVP, IT and Security